The Apple TV is not selling well (AAPL)

Apple reported record revenue and profit when it reported first fiscal quarter earnings on Tuesday.
iPhone sales were up. Mac sales were up. Apple had a great quarter.
One notable category, however, that Apple saw significant annual declines in, was in "others," a catch-all category where Apple lists sales of products like the Apple Watch, various accessories and dongles, Beats headphones, and the Apple TV. 
That category got crushed. It was down 8% from the same time last year, despite a r