The 5 most memorable John Lewis ads

John Lewis’s highly-anticipated Christmas campaign has finally hit our screens, so what better time is there to look back at some of its previous hits? We have compiled five of the retailer’s most well-known adverts – we challenge you not to get slightly teary watching them.
1. The Long WaitIt was its 2011 ad that officially kicked off John Lewis’s winning streak in the annual Christmas ad battle. The Long Wait features a young boy getting increasingly impatient in t