Tess Alps: Marketers must stop moaning and take action

Deeds not Words: as we celebrate the 100th anniversary of (some) women getting the vote in the UK, the suffragettes’ rallying cry carries a special relevance for us in marketing.
If you have been to any conferences recently, then you will have listened to a lot of troubling words, presentations and debates around a list of familiar ‘problems’ in our industry that just don’t seem to go away – short-termism, equality and diversity, agency remuneration and brand safety