Tesco’s Dave Lewis on how his marketing experience shaped him as a CEO

Tesco’s outgoing chief executive Dave Lewis believes his experience as a marketer, which spanned three decades before he joined Tesco, shaped how he did his job as CEO because it gave him that “real curiosity” to understand his customers.
Lewis, who announced his departure from Tesco after six years this morning, spent almost 30 years at Unilever in a variety of marketing roles. These included launching the Dove brand in the UK and becoming president of Unilever’s persona