Tesco’s brand boss admits retail was an ‘alien planet’ when she joined

Michelle McEttrick had never worked in retail before she joined Tesco as group brand director in early 2015. She had run brands in financial services, telecoms, FMCG, food and drink and worked agency-side, but admits retail was an “alien planet”.
“Unless you count the summer after graduating from high school working in a mall as relevant to leading the Tesco brand in every market and business unit, I had [no] retail experience,” she said, speaking at the Marketing Societ