Tesco takes ‘inside out’ approach as it looks to shop floor workers for inspiration

Tesco’s chief customer officer Alessandra Bellini says each of its ads are now directly inspired by a shop floor colleague, as it moves to an “inside out” marketing approach.
Today (2 May), Tesco launched the ‘Little Helps to Healthier Living’ campaign. As part of the campaign, Tesco will lower the price of fruit and vegetables; provide ‘Little Swap’ signposts in-store alerting consumers to healthier alternatives; put fresh fruit at checkouts; and launch