Tesco sees perceptions plummet following Tesco Bank cyber attack

Tesco and Tesco Bank’s brand perceptions have both been negatively impacted following a cyber attack that affected 40,000 of Tesco Bank’s customers.
Tesco Bank halted all online transactions for its 140,000 current account customers on Monday after it discovered 40,000 customers had been targeted by the online attack. Moreover, half of the customers had money taken from their accounts. The brand has since quickly pledged to refund the customers affected.
Tesco Bank’s YouGov Br