Tesco price dispute sends Unilever brand perceptions tumbling

Unilever’s price dispute with Tesco has led to a number of its brands experiencing a steep decline in consumer perceptions over the past few days.
The pricing row between Tesco and Unilever made headlines around the country. It was caused after Unilever reportedly raised the price of its products by 10% in a bid, it said, to offset the higher cost of importing caused by the weak pound following the Brexit vote. In response, Tesco decided to pull dozens of Unilever’s brands from its s