Tesco, Pepsi, Ikea: 5 things that mattered this week and why

Tesco’s digital Clubcard fails to materialise
Back in 2014, Tesco unveiled grand plans for a digital Clubcard that would shake up the loyalty sector by offering tailored, gamification-style rewards. Yet fast forward three years and those plans are still nowhere to be seen. Its latest, underwhelming, update to Clubcard is to make the card contactless. It’s a nice bit of tech that will speed up checkout but it’s hardly groundbreaking.
In some ways it’s not a surprise the di