Tesco Mobile looks to replicate Spotify’s business model as it introduces mobile ad service

Tesco Mobile is working with mobile platform Unlockd to create the new service, which aims to make advertising relevant to its customers. The service is available to any Tesco Mobile customers and doesn’t require them to sign up to a separate contacts. Those that sign up will receive £3 off if they opt in for at least 21 days of the month. They will then see tailored ads and discounts when they unlock their phone, which can also be saved to view and use at a later date.
Tal