Tesco credits strong brand engagement as Christmas campaign helps boost sales

Tesco was one of the best performing retailers over the Christmas sales period as its marketing focus on brand engagement and understanding customers helped drive brand metrics and boost sales.
Over the six weeks of Christmas, up to 5 January, Tesco UK and Ireland saw sales rise 2.6%, while at its core UK retail business they were up 2.2%. That marks Tesco’s fourth consecutive quarter of Christmas growth and its best performance in almost a decade as food, clothing and general merchandise