02-07-2018 17:32 via marketingweek.com

Tesco could start selling meals made from edible food waste

From a pea pod soup and vegan avocado cheesecake, to a bread and butter pudding made from the nubs of garlic bread and apple cores, chefs at Tesco’s new headquarters in Welwyn Garden City have been busy experimenting with how they can create meals from edible food waste and selling it to staff – with hints that it could eventually hit stores.
The supermarket’s chief customer officer, Alessandra Bellini, says Tesco will “ideally” start selling meals created from food
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