15-01-2018 08:25 via marketingweek.com

Tesco Clubcard, Pret, Volkswagen: Everything that matters this morning

Tesco backtracks on changes to Clubcard loyalty scheme
Tesco has backtracked on planned changes to its Clubcard loyalty scheme after facing a backlash from customers. The supermarket was set to change the value of some of its rewards; currently points collected can be turned into vouchers that can be redeemed for between two and four times their value. Tesco wanted to change this to mean vouchers would always be three times their face value.
The supermarket argued this would make the system easi
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