Tesco boss says being a marketer gives him an ‘edge’

Tesco boss Dave Lewis (pictured) says his past as a marketer has resulted in the supermarket’s turnaround strategy having “some edge to it”. Lewis had a 27-year career at Unilever, working on popular advertising campaigns such as ‘Real Beauty’ for Dove.
When he took over Tesco in September 2014, some analysts questioned its long-term future. For the year to February 2015, the supermarket giant recorded a record £6.4bn pre-tax loss, while Lewis had to quickly