Tesco and Asda ditch one big ad for focus on ‘Christmas moments’

Asda and Tesco are ditching the idea of running one big Christmas campaign in favour of shorter clips that look to put customers front and centre.
Asda’s ‘Christmas made Better’ campaign, created by Saatchi & Saatchi London and Blue 449, is made up of 26 individual moments of Christmas, moving in “rhythm with the season” and looks to build up the anticipation the British public feels in the run-up to the big day.
According to the grocer, the customer played a &