Teens say that Under Armour isn't cool anymore — and it's a huge crisis (UA)

Under Armour's brand perception among America's youngest consumers is falling.
According to Piper Jaffray's newest Taking Stock of Teens survey, teens just aren't into Under Armour anymore. It was the No. 1 brand that upper-income male teens said they are no longer wearing for the full year, according to the survey.
In a ranking of preferred apparel brands among upper-income male teens, Under Armour fell into 11th place, down from 8th place a year ago. It fell from 6th place into 9th p