‘Technology can be seductive’: Why Coty wants to be the best rather than the first

Beauty is getting technical. As the industry tries to keep up with increasing consumer demand for services and dynamic retail space, makeup, hair and skincare brands are looking to tech innovations.
Coty is one company looking to do just this. Whether it’s with a Bourjois blended-reality Magic Mirror that shows users what different colours of lipstick would look like on; Wella’s augmented reality (AR) smart mirror that projects different hair colours on people using facial recogniti