05-04-2018 14:30 via marketingweek.com

Target launches voice-activated coupon, Tinder tests video feature: International round-up

Tinder tests out a short video feature
Dating app Tinder has unveiled a new video feature called ‘Tinder Loops’ that allows users to upload two-second videos alongside photos.
The company says the gif-like videos will first be tested on the platform in Canada and Sweden to see how users respond to loops before potentially rolling it out across other markets. Tinder says the two-second videos should help highlight users’ personalities, meaning they are more likely to be ‘r
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