Tanya Joseph: We need to teach consumers why the internet is free

Data breaches, data mining, election tampering, Brexit, Trump, Russia. A head-spinning mix that has prompted lots of my friends in the real world (ie those who don’t work in marcoms) to delete their social media accounts over the past few weeks. This is bad news. Not just because I will be deprived of photos of their darling children/cats/dogs; it is bad news for us as marketers.
I am not at all condoning the whole Facebook/Cambridge Analytica debacle – clearly something very wrong h