Tanya Joseph: Ruthless targeting is key to modern elections

Photographer: Rehan JamilI love elections. I adore referendums. I really love them.
I have observed them from the sidelines, reported on them, got involved in local and national campaigning in this country and others. I sit up all night to listen to results, not just of UK elections, or even the biggies like US presidential poll. I will monitor Twitter and listen to the BBC World Service to keep track of voting in the US mid-terms, the Netherlands and Gambia, Austria and Australia, India and Eg