TalkTalk hopes a move away from ‘gimmicky advertising’ will win back trust

TalkTalk today (3 October) unveiled its new ‘This Stuff Matters’ campaign, which aims to move away from its past ‘loud and gimmicky’ advertising by focusing more closely on its existing customers.
The main ad, which was created by CHI&Partners, documents the life of a real family from Blackpool, and how TalkTalk-enabled technology and connectivity influences their lives. These include the daughter getting a text from a boy and ‘Aunty Julie’ being tau