Taking on the trolls: Meet the brands fighting hate speech online
Sam Renke’s advert for Maltesers featuring in the Channel 4 takeover.Trolls are the source of some of the internet’s vilest abuse. And any brand prepared to take a stand with a purposeful campaign is often first in the firing line to experience racist, homophobic, discriminatory or sexist hate speech.
But rather than just targeting brands, comments often personally attack the individuals involved, meaning businesses have got to be prepared to take responsibility and help protect the
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