Taco Bell is thriving with Gen Z. Its CEO says that's no accident.

Mike Kemp/In Pictures via Getty ImagesTaco Bell's CEO, Sean Tresvant, says the brand's relevance with Gen Z is an intentional strategy.The Mexican chain leans hard into youthful cultural references with menu innovation and merch drops.It's paying off — as other fast food chains struggle, Taco Bell keeps posting positive comps.Taco Bell's growth story isn't just about value — it's about relevance.As much of the fast-food industry grapples with cautious consumers and slowing traffic, T