Tabasco on turning 150 and balancing heritage with modern relevance

With its red-capped bottle, diamond label and celebration of its 150th anniversary this year, Tabasco is one of those rare brands where the word iconic doesn’t seem out of place.
Sold in more than 185 countries and labelled in 22 languages, the hot pepper sauce hasn’t changed much since it was first produced in 1868 — it’s still run by the same family, uses the original recipe and has the same manufacturing base on Avery Island in Louisiana.
The brand’s founder Edmu