Sydney Sweeney's nearly nude ad is drawing backlash — but she might have the last laugh

Sydney Sweeney has a history of provocative work.Chris Delmas / AFP via Getty ImagesSydney Sweeney is at the center of controversy again after appearing in another head-turning ad campaign.Sports prediction app Novig has gotten buzz and backlash for Sweeney's nearly naked appearance.Peak Metrics found the campaign had generated more positive than negative posts online.Sydney Sweeney's nearly nude ad campaign has been met with backlash — but the stunt could pay off for sports prediction app