Switching brands, stereotyping the over-50s, consumer confidence: 5 killer stats to start your week

1. Bad customer experience not the top reason for switching brands
62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than bad customer experience pushing them away.
61% of consumers switched brand at least once in the last year, with automotive (70%) and supermarkets (68%) showing the highest percentage of customers willing to switch brands due to the lure of new opportunities.
Only banking found previous poor customer experience