Super Bowl 2018: The advertising winners and losers

The Super Bowl is one of the biggest advertising platforms in the world, with brands reportedly shelling out a whopping $5m in return for a 30-second ad slot. But with the stakes so high – and with the competition fiercer than ever, it takes a lot to stick in viewers’ minds for the right reasons.
While many brands chose last year’s Super Bowl to make a political statement it was the brands that opted for humour that won over viewers. And it looks like advertisers learned f