Super Bowl 2017: The best and worst ads

Brands that ramped up the humour in their Super Bowl slot achieved better emotional resonance with consumers compared to politicised ads, as people sought light relief from the current state of affairs in the US.
A lucrative advertising slot at the Super Bowl is a huge investment for brands looking to benefit from the millions of viewers that tune in to watch the game, and new analysis shows those that chose ‘funny’ creative resonated more with audiences in 2017.
Almost 112 million