Suki Thompson: 2017 is the tipping point for marketing transformation

Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you.
Brexit and economic instability, tech disruption, being hired and fired, downsizing, new marketing and agency structures, information overload, the need for speed… the list is endless.
For the marketing industry, change has been huge.
“The defining challenge for marketing organisations in the 21st century is structural,&rdq