Subway: Operations’ role in delivering effective marketing cannot be overstated

As a franchise business negotiating a period of brand and cultural transformation, Subway has relied on strong collaboration between marketing and operations to deliver a consistent customer experience.
Here in the third instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Subway’ s UK and Ireland country marketing director Sacha Clark and country director Peter Dowding discuss how they work together to implement customer centri