Strong B2B brands drive value more consistently than B2C brands

Microsoft takes the number one spot, followed by IBM, Wells Fargo, GE and UPS, which make up the top five. The real story is the consistency of the value generated by B2B brands and the blurred lines with the business-to-consumer (B2C) sector. SAP, Accenture, HP, HSBC and Oracle make up the rest of the top 10.
B2B brands tend to be more consistent in terms of brand value. Looking at the top 20 B2B brands many have stayed in the B2B ranking over ten years, in fact 14 of the brands in the B2B ran