Strategic knowledge suffers at the expense of buzzwords

The fear that marketing strategy is suffering from dwindling interest in favour of an obsession with more fashionable concepts and buzzwords is confirmed by new Google search trend data covering the past five years, provided exclusively to Marketing Week.
Between 2013 and 2018, the number of searches for ‘marketing strategy’ in the UK fell by 9% and ‘differentiation’ by 5%, while online interest in the terms ‘programmatic’ and ‘millennials’ skyroc