Stoptober campaign uses Facebook Messenger bot to help smokers quit

Public Health England (PHE) is making a big push on Facebook for this year’s Stoptober campaign as it looks to drive more people to quit smoking.
Figures from the health body show that smoking has dropped to its lowest levels yet – with 16.9% of the population now smoking. And Stoptober has helped with that, with the campaign helping 500,000 people quit smoking last year – 20% of those who signed up. That is up from 13.6% five years ago.
This year’s campaign will con