24-10-2016 15:09 via marketingweek.com

Steve Wozniak on why Apple should be more open

Apple must show “more openness” when it comes to working with rivals, according to its co-founder Steve Wozniak.
Speaking in a video interview with Marketing Week, filmed during Festival of Marketing 2016, Wozniak was asked what advice he’d give to current Apple CEO Tim Cook.
“I would urge him, where it makes sense, to consider a lot more openness. [There is an opportunity] working with other companies that Apple consider competitors,” he answered.
“But
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