19-02-2018 08:45 via marketingweek.com

Stella Artois, Virgin Holidays, NatWest: Everything that matters this morning

Stella Artois and Matt Damon use hidden cameras to show how much people take water for granted
Stella Artois and Water.org have launched the next stage of their partnership, a social experiment which aims to illustrate how much people take access to water for granted.
During the video, unwitting consumers in restaurants and hotels in London, New York and Uraguay are told that water will not be available to them for up to six hours. Hidden cameras film each person’s outrage and then their r
Read more »