24-09-2019 12:54 via marketingweek.com

Starbucks wins Channel 4’s £1m diversity competition

Starbucks has won Channel 4’s annual £1m Diversity in Advertising Award, which this year tasked entrants with coming up with a campaign focused on the lack of representation and stereotyping of the LGBT+ community in advertising.
The coffee giant’s campaign, created by Iris, is expected to launch in February next year. Starbucks will receive £1m-worth of commercial advertising for winning.
Starbucks marketing & product director Neil Littler, says: “Starbuc
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