Starbucks pushes ‘craft’ credentials with cold coffee focus

Starbucks is focusing on cold coffee in a bid to respond to changing consumer trends and attract a younger audience into its stores.
The brand revealed three new cold coffee options at the London Coffee Festival yesterday (6 April) as part of its ‘Cold Craft’ range.
The line-up includes Starbucks Nitro Cold Brew, which uses nitrogen to “unlock the natural sweetness of the coffee”, Cold Brew Vanilla Sweet Cream, and Cappuccino Freddo – a dark espresso that is poured