Starbucks on battling the ‘devastating’ impact of changing consumer behaviour

Despite Starbucks’ recent Unicorn Frappucino bumping sales, it failed to provide analysts with cheer.Starbucks is fighting the current decline in consumer footfall in its stores by linking up mobile and digital with an “immersive and experiential” retail experience.
Speaking on a results call yesterday (27 April), the brand’s new CEO Kevin Johnson started his presentation by responding to a recent Wall Street Journal article, which noted that more US retail stores have c