Starbucks, Budweiser, Unilever: 5 things that mattered this week and why

Starbucks and Nestlé need each other to grow
Starbucks and Nestlé’s $7bn licensing deal brings two of the coffee industry’s biggest companies together to create an alliance that ought to strengthen both firms’ bottom line.
It might seem strange that Starbucks would want, or need, Nestlé’s help to sell coffee. It is already the biggest coffee shop chain in the world with a brand equity that you would think would make selling in retail easy. But in real