Starbucks: ‘Being everywhere’ works against the brand

Starbucks has claimed its global dominance poses a challenge because it causes consumers to not associate the brand with quality coffee, which is why it is increasing its focus on Starbucks Reserve shops.
Speaking at the UBS Global Consumer and Retail Conference yesterday (9 March), the company’s CFO Scott Maw says independent coffee shops are threatening to steal customers away by doing “what Starbucks has been so good at for so long”.
“It’s that third place envir