Starbucks, Aviva, Direct Line: 5 things that mattered this week and why

Starbucks explores dark social for market research
Brands are increasingly looking to build more direct connections with their customers so they can better cater to their tastes. Companies such as Coca-Cola, Procter & Gamble and Lego have tried out crowdfunding, and now Starbucks is looking to do some market research through private groups and accounts on social media.
Mostly using Facebook, although Instagram is also an opportunity, Starbucks has been creating small private groups where it