29-08-2017 08:48 via marketingweek.com

Star Wars, Vodafone, Volkswagen: Everything that matters this morning

Retailers feel the force
Today is the second Force Friday, marking the launch of a host of new Star Wars products ready for the run-up to Christmas and the opening of the latest fill in the interminable franchise, The Last Jedi. This year, the toy launches and special events are set to be drawn out over the whole weekend.
Among the stranger Star Wars products already announced are the Philips ‘Dark Side’ electric razor, an origami set and a Chewbacca bobble-head model.
While the ret
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