Sprouts or no sprouts? Tesco celebrates diversity with quality-focused Christmas ad

Tesco is looking to celebrate the different ways the nation does Christmas in its 2018 festive campaign, while showcasing the quality of its food and drink “at its highest potential”.
Whether you’re in the 66% of people who go for sprouts, the 8% who add ketchup to their dinner, or whether the booze begins to flow at 8am or 8pm, the idea behind the campaign is encapsulated in the end line: ‘However you do Christmas, everyone is welcome at Tesco’.
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