14-05-2018 08:50 via marketingweek.com

Spotify, New Look, Waitrose: Everything that matters this morning

Spotify launches biggest marketing campaign to date
Spotify has launched its biggest marketing campaign to date as the music streaming service aims to “double down” on its commitment to its freemium model.
The new campaign, which follows the launch of its entirely reimagined Spotify for Free experience, is titled ‘Love What You Love’ and features two activations – one of which the company has put its spin on action and horror film trailers.
The second part of t
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