14-10-2019 08:55 via marketingweek.com

Sports Direct, Weetabix, Direct Line: Everything that matters this morning

Sports Direct calls for investigation into power of Adidas and Nike
Sports Direct is calling for a market review of the sportswear industry, highlighting the dominance of Adidas and Nike.
In a statement, the Mike Ashley-owned retailer says it believes the industry as a whole would benefit from a wide market view by the appropriate authorities in both the UK and Europe.
“The sports industry has long been dominated by the must-have brands such as Adidas,” it says.
“These must ha
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