Sorrell takes shot at Google for ‘clearly not doing enough’ against ad fraud

Sir Martin Sorrell has taken aim at Google and Facebook, urging them to step up and “take responsibility” when it comes to measurement errors and ad fraud, as he believes the digital players are “clearly not doing enough”.
Speaking at an IPA event today (10 March) about the future of advertising alongside Google’s UK managing director Ronan Harris and Channel 4’s CEO David Abraham, the WPP CEO said he disagreed with Google’s claims that it had managed t