Sony first brand to trial 360 ads on Snapchat

Sony Pictures Entertainment (SPE) is the first brand to use Snapchat’s new 360-degree ad format to provide users with a “snackable” 10-second ad, as the brand admits the days of 20-minute engagement are “long gone”.
The campaign promotes SPE’s new thriller ‘Don’t Breathe’, which hits UK cinemas in early September. The film sees three thieves breaking into blind veteran’s house, only to find themselves trapped inside and fighting for th