Snickers focuses on LGBTI issues as it takes ‘first steps’ on diversity journey

Snickers is focusing its marketing on the LGBTI community for the first time, using its online advertising to tell consumers they should “be who you are”.
The brand, which is owned by Mars, has partnered with online publisher Gay Star News to launch Gay Star Support, a new part of the Gay Star News site that will provide resources for anyone in the community who is struggling with accepting themselves or coming out.
It will also tell stories of LGBTIs who have been through tough time