Snapchat’s Nick Bell: ‘Our audience is not as young as people think’

Nick Bell, vice-president of content, SnapchatSpeaking at Advertising Week Europe today (19 April), he said: “When you’re young you have more time on your hands so people have had a chance to play and experiment with the product, but we’re seeing the demographic stretch pretty significantly now.”
Part of the reason Snapchat’s popularity is increasing among older users is because it doesn’t rely on people needing to endorse each other’s content.