Snapchat, WPP, Tesla: Everything that matters this morning

Snapchat introduces marketing mix modelling to the UK
Snapchat is introducing marketing mix modelling to the UK allowing brands to measure the impact of their campaigns.
MMM will mean that markateers can compare the success of Snapchat for campaigns alongside other marketing channels including TV, radio, print. Currently Snapchat offers measurement solutions in the UK across verification, viewability, reach, resonance and reaction but this will provide more detailed and comparable data.
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